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Posted on: July 20, 2017

Montrose County Partners on New CO Health Campaign that Takes on Mental Health Stigma

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Montrose, COLO.--Montrose County is working with a coalition of partner organizations on a new public health campaign called “Let’s Talk Colorado.” The campaign spotlights the stigma around mental illness so that the people who need this type of help are more likely to seek it.

“I’d like to see the momentum from this campaign propel mental health issues into our daily conversations,” said Commissioner Glen Davis. “This is something that is being talked about at the state level and I’m glad that we can send the message that it is important to Montrose County as well.”

“Mental health is an important part to overall wellness,” said Montrose County Health Educator Danace Arthur. “The goal of this campaign is to build positive associations with mental health conditions and mental health resources.”

The campaign, officially proclaimed “Mental Health Awareness and Stigma Reduction Week” by the Montrose Board of County Commissioners at their July 19th meeting, urges everyone to talk openly about mental health issues and to talk with people who are impacted by mental illness. One in five people struggle with a mental health condition. In fact, people with mental health challenges like anxiety, depression or eating disorders are as common as silver cars.

Let’s Talk Colorado includes a web site, www.LetsTalkCO.org, that includes ideas on how talk about mental illness, a toolkit of resources including a video, mental health stigma presentation, fliers and a newsletter article. The materials, created after a series of focus groups, draw from an award-winning campaign from Minnesota called www.MakeItOK.org.

People who need immediate support due to a mental health crisis should contact, or have a family member or friend contact, Colorado Crisis Services at 1.844.493.TALK(8255). This agency has trained counselors who are available 24/7/365 to work with persons in crisis and the people supporting them.

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